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Bang & Olufsen and Samsung Electronics Introduce Mobile Phone
Posted on 30-Oct-2006 11:40 | Filed under: News

Bang & Olufsen and Samsung Electronics Introduce Mobile Phone
Bang & Olufsen America, Inc. is planning to launch its first mobile phone to arrive in North America this November 2006. The new mobile phone, entitled Serene, is a result of the cooperation between Bang & Olufsen and Samsung Electronics Mobile Business.

The companies have been working since 2004 to develop a unique mobile phone.

Serene incorporates Bang & Olufsen's concept development and design with Samsung's phone technology and engineering, bringing an unconventional mobile phone concept to the market.

The phone consists of two equal parts that are bound together by an aluminum hinge. The display and microphone are placed in the lower shell in a landscape orientation and the circular keyboard and loudspeaker are placed in the upper shell with a thumb operated wheel in the middle taking care of all primary operations.

Serene comes with a triangular table charger/docking station made in polished anodized aluminum with a cut-out for the phone. If the phone is placed in the docking station or is set to table mode it can be used as mini-laptop, as the display can turn 180 degrees for use in this position as well.

The , 2.1 inch QVGA TFT has 240 x 320 pixels resolution, and the phone comes with a built-in VGA (0.3megapixel) camera. The handset supports SMS, MMS, WAP 2.0 and e-mail with Outlook synchronisation. It also supports the Bluetooth wireless technology for connection with other mobile devices and computers. It measures 2.5 x 2.8 x 0.9 inches and weighs in 0.24 lbs.

Users will be able to connect Serene to GSM/GPRS networks (GPRS Class 10 Triband, GSM 900 / 1800 / 1900 MHz).

This handset will be distributed through Bang & Olufsen stores in North America this November with a suggested retail price of US$1275, including the charger/docking station and travel charger.


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