Vodafone and Yahoo! to Launch Advertising on Mobile Devices

Vodafone and Yahoo! have formed a partnership to create a mobile advertising business, where Yahoo! will become Vodafone’s exclusive display advertising partner in the UK

Yahoo! will use its technology to provide a variety of mobile advertising formats across Vodafone’s content services. The companies intend roll out the initiative in the UK in the first half of 2007.

Under the plans, customers who agree to accept targeted display advertisements can expect savings on certain Vodafone services. This proposition could extend to key Vodafone mobile assets including the Vodafone live! portal, games, television and picture messaging services.