Vodafone New Zealand is introducing a social network platform for mobile phones, available to its customers from their mobile phones.
Self Central is a mobile community that lets consumers create their mobile room and upload images, video and audio to this personal space. Other users have access to this mobile content, including downloading multimedia content.
Vodafone New Zealand customers will be the first Vodafone customers in the world to experience Self Central as the company starts offering this new service.
The company is quick to company Self Central with MySpace, which has just launched its mobile offering with Cingular, in the U.S. Charlie Clementson, Head of Vodafone live!, says the new services is an answer to New Zealanders requests to have a local version of Myspace.
Self Central is accessed through the Vodafone live! mobile portal service using any Vodafone live! capable mobile, which means it limits the possible audience to those within the network.
Itís free to set up a room, and uploading content is the standard multimedia message charge (20c to $1). Downloading content from other peopleís sites costs 25c each time, but users receive a 5c credit for each piece of content downloaded from their own rooms. Once $5 is accumulated the value us credited to the user's Vodafone account.
As a responsible company, Vodafone has ensured that Self Central is a safe place for its customers. There is 24-hour, seven-days a week pre-moderation, which means that any content uploaded is checked against strict content guidelines before being uploaded. Each page also has a link to report a page or its contents as inappropriate, meaning our customers are also moderators of their own community.