Posted on 16-Jan-2007 09:36 by Juha| Filed under: News
Unconfirmed rumours have it that Vodafone's At Home product will cost as little as $9.95 a month, a price that would substantially undercut Telecom's residential phone service. From March 2007, Telecom will increase its residential line rental to between $36 and $56.80 including GST per month, depending on which area customers live in, and the type of plan they're on.
Vodafone's At Home service allows customers to have a local calling area prefix that is routed to their cellular handsets within a specified area around their registered residence. Local calls will be free for customers, but outside the At Home area, normal mobile rates apply.
The NZ arm of the global UK mobile operator has set an aggressive target of acquiring around half of the New Zealand telecomms market. Currently, it is believed to have around twenty per cent of the market in NZ.
Calling charges and margins on handsets will bring in the revenue for Vodafone's At Home, together with new plans like BestMate for On Account customers. Vodafone has been unable to offer its On Account customers the same attractive deals it has in store for PrePay users, but this looks set to change this year.
From April this year, number portability will come into effect in New Zealand. This allows customers moving between telcos to take their phone numbers with them, something that's currently not possible.
Update With the purchase of ISP iHug last year, Vodafone's market share is now around 27 per cent of the total.