Following its launch earlier this month, Freeview has released its Code of Practice for Channel Partners and is requesting service proposals from new and existing broadcasters.
"The Code of Practice provides easy guidelines for interested parties to get a channel up and running on the platform, including processes and costs. We're intent on ensuring all broadcasters have an opportunity to assess the merits of joining Freeview without prejudice. The Code of Practice therefore provides a level playing field and will enable all parties to be treated fairly," says Steve Browning, Freeview General Manager.
This request for service proposals opens a four week window for expressions of interest, which will then involve Freeview working with prospective Service Providers to get them on air and into homes around the country as soon as possible.
Given the cost effective point of entry, this will result in a range of compelling content appealing to significant niche audiences. The initial cost to be part of the Freeview family of TV and Radio services range from NZ$25,000, for a television service to NZ$5,000 for a radio service.
Transmission costs are set separately by transmission providers and are determined on an individual basis depending on the requirements of the broadcaster.
"This process is all about adding new and exciting services that can only be provided via Freeview's digital quality television and radio platform. The new TVNZ V8 Supercars service (channel 20) launched last week is the first example of what can be done as it demonstrates how special interests can be served," adds Steve Browning.