Microsoft Corp. has launched the new MSN Mobile, a completely redesigned and reengineered portal for accessing the Internet and Web services on mobile phones. The MSN Mobile provides customers with access to e-mail, news, sports, entertainment, local movie listings, maps and directions, as well as Windows Live services such as Windows Live Hotmail, Windows Live Messenger, Windows Live Spaces, and Live Search.
MSN Mobile gives consumers a quick and easy way to find the content and services they need while on the go and features new technologies that customize the experience for each consumer’s device.
Of the more than 230 million U.S. mobile subscribers, roughly 180 million have Web-enabled phones, according to Local Mobile Search (LMS), a joint advisory service of Opus Research and Sterling Market Intelligence.
Designed to work on all devices with Internet browsers utilizing Wireless Application Protocols (WAP) 1.2 or greater, MSN mobile will work on a wide range of mobile devices. A complete list of compatible devices is available at the mobile site when visited from a PC.
The platform will offer Up-to-date content from partners such as MSNBC and FOX Sports. Microsoft is also pursuing alliances with operators to integrate MSN Mobile on their own WAP home page so mobile operators can leverage the investment and development work put into this new product.
MSN Mobile creates additional opportunities for mobile advertising opportunities with local businesses, mobile operators, advertisers and publishers. This is the result of the combination of Microsoft adCenter and the recent ScreenTonic acquisition
The new MSN Mobile is now available in the United States. Future worldwide markets will follow throughout 2007. Customers interested in using MSN Mobile can simply go to http://mobile.msn.com on their mobile phone Web browser or visit http://mobile.msn.com on their PC for more information.
