Sapphire Technologies is the first specialist IT recruitment company in Australia and New Zealand to establish a presence in the virtual world of Second Life.
The company's virtual HQ offers IT professionals a new way of engaging with company in an environment where they define themselves, and which is conducive to exploring employment prospects, getting career advice, and even interviewing for new positions.
“This is an exciting step for us as a business as we continue to innovate in the way that we connect with IT professionals, and give our candidates greater choice in how they choose to engage with us,” said Malcolm Dunford, Chief Operating Officer of Sapphire Technologies. Mr Dunford is present at the Sapphire's virtual offices (pictured with a blond avatar).
Visitors to Sapphire Technologies’ Second Life HQ can access podcasts on IT employment topics, and arrange to meet with virtual recruitment consultants. Residents can also play pool in the penthouse of Sapphire Technologies’ main building, add a free virtual ITEE (t-shirt) to their avatar’s inventory, or create and take away a virtual object from the adjacent sandbox.
“Our goal is to create a new Second Life community of IT professionals in Australia and New Zealand, who visit the virtual HQ to experience ‘Sapphire Life'. So as well as offering practical advice such as podcasts on duty of care for IT contractors, or providing a new space where people can be interviewed, the site includes features that are purely recreational, like the sandbox and the pool table,” said Mr. Dunford.
Sapphire Technologies’ Second Life presence has been developed by digital design agency eBrands, and is part of a wider relaunch of the Sapphire Technologies brand and online presence.
Marc Iannacone, Director of eBrands, said that a regular stream of new activities will ensure that the Second Life site continues to be an attractive destination for IT professionals.