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Logistics nightmare: "Harry Potter and the Deathly Hallows" release on Amazon

Posted on 23-Jul-2007 23:55 | Filed under: News


Logistics nightmare:
The on-line retailer Amazon has just announced the numbers related to the release of "Harry Potter and the Deathly Hallows":

As of midnight, July 20, Amazon.com received more than 2.2 million pre-orders of "Harry Potter and the Deathly Hallows" on its Web sites worldwide, surpassing the previous pre-order record of 1.5 million held by the sixth book in the epic Harry Potter series.

In the U.S., Amazon.com received over 1.4 million pre-orders making the book the company's largest new product release ever.

Amazon.com delivered nearly 1.3 million copies of "Harry Potter and the Deathly Hallows" to the doorsteps of millions of buyers across the U.S. on Saturday 21 July - the first day the book was available to the public.

Amazon's U.S. fulfillment centers processed approximately 18 tons of "Harry Potter and the Deathly Hallows" per hour and shipped to more than 43,000 zip codes across the country.

On its busiest pre-order day, Amazon.com took more than 1.75 pre-orders of "Harry Potter and the Deathly Hallows" per second.

Across all of its seven web sites, Amazon shipped to more than 160 countries around the world.