New Zealand television website throng.co.nz has today launched a world-first web 2.0 television listings format.
In development for more than two years, the new format replaces the traditional TV guide grid and makes it easier to find what is on at a glance.
Shows are displayed based on what is on now, what starts in the next hour and what is on in prime time tonight. Shows are weighted according to popularity on throng.co.nz.
Members of the website throng.co.nz personalise their listings to highlight their favourite shows and hide ones they're not interested in.
"We've thought long and hard about TV listings and what we'd like them to be. We found traditional listings hard to scan because they're organised by channel and you can easily miss things. We've removed the clutter and made your choice simpler," says co-founder Regan Cunliffe.