MSNBC Interactive News has acquired Seattle-based Newsvine Inc. Newsvine's social media offerings include contributor columns, user profiles, group commenting and conversation tracking.
Newsvine, which will continue as an independent brand, offers msnbc.com's "news explorers" another avenue to discover multiple perspectives on news, entertainment and information. Msnbc.com will have access to a full suite of community product features that can be leveraged to complement and enhance msnbc.com's existing offerings.
"Msnbc.com and Newsvine are a great strategic fit and we're excited they're a part of our brand family," said Charlie Tillinghast, President of MSNBC Interactive News. "Coming together allows us to take advantage of the tremendous market opportunity to expand social media and community features across all of our brands. The addition of Newsvine's technologies and people is a key element in our plans to solidify our leadership position as the news source with the widest diversity of media, sources and platforms."
"We founded the company with the notion that big and little media can interact in a way which respects established journalism and empowers the individual at the same time," said Mike Davidson, CEO and co-founder of Newsvine. "In msnbc.com, we see a world-class news organization who complements that vision. We're thrilled that even more people will now be able to contribute to the site and help further the cause of participatory news and citizen journalism."
Newsvine's employees will continue to be located in their downtown Seattle offices. Mike Davidson will retain the title of CEO and report to Charlie Tillinghast.
Msnbc.com delivers a full spectrum of news and is a joint venture of Microsoft and NBC Universal.