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ZenZui renames to Zumobi and starts beta in December
Posted on 13-Nov-2007 18:15 | Tags Filed under: News

ZenZui renames to Zumobi and starts beta in December
ZenZui has shared details of its anticipated Beta roll-out plans with reporters and analysts attending the Mobile Internet World Conference in Boston.

The company also announced its new name – Zumobi. Zumobi will be available to the general public in Beta form beginning on 14 December 2007. Program details and product downloads will be made available on the company’s website then.

“Since we unveiled the company at CTIA this spring, we’ve made tremendous progress in refining our product and service. Our new name is a reflection of our capabilities and is the result of what we’ve learned through more than three years of research and development as well as our Alpha trials earlier this year. The Beta version of the product that we’re now launching will offer consumers an exciting new set of mobile features and functionality that helps them stay on top of the things that are important to them personally and have fun doing it,” said Eric Hertz, CEO of Zumobi. “Our team has been hard at work, and the Beta product offers great opportunity now for each of the participants in the Zumobi ecosystem, including consumers, developers, content partners, advertisers, mobile operators and distributors.”

Zumobi takes accessing, retrieving, and sharing Web-based content beyond traditional mobile browsers. Through an intuitive user interface, Zumobi allows people to easily bounce in and out of small bits information they need throughout the day, plus targeted entertainment.

For mobile Web developers, Zumobi delivers an open, device-neutral platform for building and deploying rich content for mobile phones.

The platform promises no loading delays, thanks to an advanced background data caching technology. Background data caching permits the user to interact with information and entertainment even when their phone is beyond wireless service, like on a plane or in a subway.

Zumobi users will be able to populate their personal zoom space with informative and custom-designed interactive Tiles of content that are directly relevant and interesting to their needs and lifestyles. Each of these Tile widgets are personalized to show photos, blogs, and friends, not just generic Web sites crunched onto a mobile screen.

The first Beta version of Zumobi will be available for phones with Windows Mobile 5 and Windows Mobile 6, with Blackberry and selected J2ME compatibility coming early in the second quarter of 2008.

Zumobi will be free to end users supported by advertising dollars. Zumobi’s centralized distribution service allows for better targeting of advertising to interested customers.

The company says a beta version of the Zumobi SDK will be available to developers simultaneously with the launch of the Beta Program. Zumobi Tiles can be easily sent to other Zumobi members, allowing communities of friends to quickly create, embrace, share and use Tiles targeted to their unique interests.

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