Twentieth Century Fox & Apple Introduce iTunes Digital Copy

Twentieth Century Fox and Apple have announced Digital Copy for iTunes, providing customers who purchase a DVD with an additional Digital Copy of the movie.

Just like movies purchased from the iTunes Store, an iTunes Digital Copy can be transferred to iTunes and then viewed on a PC or Mac, iPod with video, iPhone or on Apple TV.

The first DVD to make its debut with iTunes Digital Copy is the Special Edition DVD premiere of the Family Guy “Star Wars” parody, “Family Guy Presents: Blue Harvest”. Fox and Apple are planning to deliver many more DVDs with iTunes Digital Copy this year.

Once a customer buys the DVD, they insert it into their computer, enter a unique code into iTunes and iTunes automatically copies the movie to their iTunes library. Customers own the iTunes Digital Copy of the movie and it has all of the same viewing options as other iTunes Store video content, including the ability to be viewed on a computer, iPod with video, iPhone and Apple TV.

Each DVD will only transfer its iTunes Digital Copy to one iTunes library.