Sony Ericsson is introducing XPERIA, a new brand that the company hopes will position itself at the forefront of mobile convergence. It is an interesting move, crearting a new brand with its first product being based on Microsoft Windows Mobile, while the company is one of the long time supporters of competing mobile OS Symbian.
The first model in this family, XPERIA X1, is a stand-out, arc slider phone designed as a premium, converged mobile experience.
The XPERIATM X1 combines a 3-inch clear wide VGA (800 x 480 pixels) touchscreen display and a full QWERTY keyboard within a metal-finish body. With Windows Mobile inside, the XPERIA X1 lets users choose from enjoying favourite entertainment content to working on-the-move. The device also comes with a 3.2 megapixel camera.
“XPERIA represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,” said Dee Dutta, Head of Marketing, Sony Ericsson. “This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.”
The device sports XPERIA panels, tiles that can be arranged on the screen as the user wants, for easy access. To facilitate navigation around the devices, XPERIA introduces many options including touch, the full QWERTY keyboard, a 4-way key and optical joystick.
Users will benefit of fast mobile Internet access thanks to high data transfer rate cellular service support (HSDPA/HSUPA) and Wi-Fi. Built-in aGPS gives programs access to the phone's location for navigation and orientation.
The device measures 110 x 53 x 16.7 mm and weights 145 grams. It will comes with up to 400 MB memory and support for microSD memory cards.
The Sony Ericsson XPERIA X1 will be available in selected markets from the second half of 2008.