Omnifone, which provides unlimited music download services in partnership with major operators worldwide, announces the launch of the MusicStation Max unlimited mobile music handset programme.
In partnership with major handset manufacturers and operators, MusicStation Max will give consumers the freedom to download, play and share unlimited amounts of music, wherever they are, for free, directly to their MusicStation Max pre-licensed music phones.
Universal Music Group (UMG), the world's largest music company, announced international licensing arrangements for Omnifone’s MusicStation Max pre-licensed unlimited music programme.
LG is the first manufacturer to sign up for the MusicStation Max programme, with the first LG MusicStation Max handsets due to be released in the first half of 2008.
The first MusicStation Max devices will be compatible with UMTS/HSDPA network, and gives consumers a next generation touch-screen user interface with immediate access to the the music, wherever they are.
MusicStation Max handsets are pre-licensed, meaning consumers do not have to pay for music but simply sign up to a special music, voice and data plan, which will enable them to download unlimited amounts of music, direct to their device, over the mobile network, for between 12 and 18 months.
At the end of this initial period, MusicStation Max users will be able to migrate their consumer experience to their next MusicStation Max device and continue experiencing the benefits of unlimited music downloads, or alternatively keep playing their favourite tracks on their current phone for no extra charge.
MusicStation Max features a full PC companion product which gives consumers an automatically-synchronised experience across both desktop and mobile handset. Changes in tracks, artists, albums, playlists, friends and recommendations are automatically synchronised, without the need for wires or human intervention.
A full back-up of the MusicStation Max user experience is also stored in real time on the data network, in case of handset failure, loss or theft.
Partner networks distributing MusicStation Max will be establishing a series of special music, voice and data plans when they stock the product, enabling consumers to access from any location and any time.
Omnifone and LG expect existing MusicStation partner networks to consider MusicStation Max devices as handsets for distribution through existing retail channels, providing an opportunity for those operators to offer additional benefits to their subscribers.