HP is introducing an advanced colour computer monitor in the local market, the HP DreamColor LP2480zx Display.
The DreamColor is aimed at the creative industries with its ability to deliver consistent and accurate colour, and is the result of a partnership between HP and DreamWorks Animation SKG Inc.
The new liquid crystal display (LCD) provides a range of more than 1 billion colours in a 30-bit, LED-backlit widescreen display. At $3,595, only a quarter of the cost of competing products, the DreamColor addresses an increasingly critical need for an affordable yet colour-critical LCD monitor.
Designed for professionals for whom accurate colour management is essential and consumers who seek to use only the best in technology innovations, the HP DreamColor display achieves more than 64 times the colours available on mainstream LCDs. Reds, blues and greens are visibly deeper, blacks are four times darker and whites are adjustable.
Professionals in the animation, game development, film/video post production, broadcast, product design and graphic arts industry can afford to have one on their desk. Colour checks, redesigns and multiple proofs will be a thing of the past.
“With the new DreamColor display, HP has broken through barriers that have existed in display technology for the past decade,” said Ed Leonard, chief technology officer, DreamWorks Animation. “The new DreamColor display packs a list of significant advances into one amazingly powerful display, enabling an unprecedented level of colour management and fidelity in our production process. It’s a digital filmmaker’s dream.”
With a colour spectrum designed to cover the requirements of professional industry standards, the display includes one-button access to pre-sets for all colours specified by the NTSC, SMPTE, sRGB, Rec. 709, Adobe RGB and DCI standards. The display also includes a night vision interface for darkroom working conditions.
“Until now, accurate and standout colour has been out of reach for the majority of digital content creators,” said Brent Kendrick, HP New Zealand’s General Manager, Personal Services Group. “Our DreamColor display advances colour accuracy for the world’s storytellers – our most demanding of customers of performance technologies.”
The new HP DreamColor monitor includes the HP DreamColor engine software, which manages the display to deliver reliable, accurate, easy colour, every time, and the DreamColor calibration kit for precision calibration.