Vodafone and Last.fm have announced a collaboration that will bring the Last.fm music experience to Vodafone customers.

Millions of Vodafone customers throughout Europe and India, Australia and New Zealand will be able to access Last.fm’s social networking music features via their mobiles. The new mobile application includes Last.fm’s scrobbling functionality that tracks what users listen to in real-time and builds them an online music profile based on their listening habits.

Last.fm is a music entertainment platform, with an active community of over 25 million users in more than 200 countries. Through its unique Scrobbler system, Last.fm builds a profile of each user’s music taste by tracking what they listen to in real-time via their computer and now from their mobile. Last.fm can then use this information to intelligently recommend new music to each user based on their music preferences.

Customers who are new to Last.fm can register from their mobile and check out what their friends are listening to. In addition customers in Germany will be able to click through directly to the Vodafone Music Store to sample and buy any music recommended by Last.fm.

Javier Foncillas, Head of Branded Content at Vodafone Group, says: “Music continues to be a major passion for our customers and that’s why Vodafone consistently delivers a superior music experience in a number of different ways to ensure people get the music they want, how and when they want it. With Last.fm, Vodafone continues to pioneer social networking on mobiles, delivering a new, relevant and unique music experience, to millions of customers, across our high speed, reliable network.”

The Last.fm application is first available to download from Last.fm www.last.fm/vodafonescrobbler, to selected Nokia handsets including the N95, N96, N78 and 6210. All of the handsets are available from Vodafone stores, online and via indirect channels. Other handset models will follow soon.

Local language versions of the application will be available in some markets including Germany, Spain and the UK from launch. English versions will be available in all other Vodafone markets.