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Make-A-Wish receives the largest share on Samsung New Zealand campaign
Posted on 12-Mar-2009 12:28 | Tags Filed under: News

Samsung New Zealand announced that Make-A-Wish New Zealand will receive more than NZ$80,000 in funding after the charity gained 49 per cent of votes pledged to the Samsung Hope website over the last 10 weeks.

Samsung Hope is an initiative aimed at improving the lives of disadvantaged children throughout the world. Samsung New Zealand partnered with CanTeen, KidsCan StandTall and Make-a-Wish New Zealand to promote the Samsung Hope campaign website, where supporters determined the distribution of US$90,000 (approx NZ$180,000) in funds donated by Samsung through their collective pledges.

The charities all received a base amount of NZ$10,000 and the remainder of the funds has been divided according to the pledges received.

The final donation amounts were Make-A-Wish: NZ$73,927, CanTeen: NZ$41,745 and KidsCan StandTall: NZ$36,128. These are in addition to the base amount of NZ$10,000,

New Zealand artists Jordan Luck, Scribe and Nathan King have an existing affiliation with the charities and the artists contributed a special track which was available for download in return for a pledge of support. Scribe is an ambassador for Make-A-Wish, Jordan Luck for KidsCan StandTall and Nathan King for CanTeen.

“This is amazing, we’re absolutely thrilled to have received huge support, from our staff, board, volunteers, wish families, corporate supporters and international affiliates. This donation is a significant contribution to our funding and we look forward to granting more wishes to kids in New Zealand in 2009,” said Scott Simpson, CEO at Make-A-Wish New Zealand.

Samsung Hope ran from 16 December 2008 to the 28 February 2009. The online campaign in New Zealand was one of the most widely supported in the Asia Pacific region and the music download was also a unique feature to New Zealand.

Throughout the Asia Pacific region Samsung Electronics will be announcing the local allocation of its record US$700,000 grant for 21 children charities, marking the successful conclusion of Samsung Hope, its new philanthropic initiative.

Samsung aims to grow the Samsung Hope initiative into a sustained program for the future that will focus on empowering underprivileged kids to overcome significant challenges or illnesses and achieve success. Samsung Hope is the first time Samsung has run a programme that enabled local communities to decide the grant allocation.

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