The 2009 GeoSmart Location Innovation Awards 'Get Somewhere'
Posted on 21-Mar-2009 08:17
| Filed under: News
A packed house attended the GeoSmart 2009 Location Innovation Awards Prize Giving event at Sale St in Auckland in conjunction with the New Zealand Wireless & Broadband Forum.
GeoSmart Sales & Marketing Manager, Luigi Cappel presented research and examples from Europe and the UK and said, "If your mobile is aware of its location, all sorts of wonderful applications can enrich your life. We were looking for some new Kiwi icons to showcase Kiwi inventiveness for this new industry segment, and I believe we found a number of them."
Student Matt Weston took out the Category Award for Proximity Based Marketing with his application "Get Somewhere".
Other category winners included agency TBWA\WHYBIN TEQUILA who won the Location Based Games Category with Adipush, a sports motivation application which appears destined for adoption in a number of countries around the world only weeks after its conception.
They also took away the Social Networking Category with Facebook Carpool Tree, which combines social networking with viral marketing in a concept that has every likelihood of achieving what other carpool concepts have missed. The application was extremely well conceived and their appreciation of LBS will give TBWA\WHYBIN TEQUILA and their clients an edge in a time when traditional marketing media such as TVCs, Radio and Print Advertising are dwindling in effectiveness.
"The Agencies that understand the concepts of associating brands with mobile LBS stand to achieve CTR's and response rates unheard of in traditional marketing, said Cappel"
The other major winner was Neil McCallum with House-Mouse in the AA Maps Widget Category. An application that is designed to put the search for appropriate Real Estate back in the hands of the buyer who can find the properties they are looking for based on their criteria as well as optimising the route and getting printable turn by turn directions to take with them. "While the application was designed to print the directions from the AA Maps web site," said McCallum. "The next logical step would of course be to have the directions and route maps along with other relevant information sent directly to your mobile."
GeoSmart General Manager, Phil Allen said, "We have been so thrilled with the high calibre of entries and support from the industry, that we have already committed to running this competition again in 2009-2010. "
The Judges Luigi Cappel from GeoSmart, Mauricio Freitas of Geekzone, Steve Simms of Tomizone and David Parsons of Massey University were unanimous in saying that the judging had been extremely difficult due to the high calibre of entries.