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Vodafone latest in mobile store wave

Posted on 13-May-2009 09:16 | Filed under: News

Vodafone latest in mobile store wave
Vodafone wants to stimulate a new generation of mobile internet applications by providing internet service developers with a single point of access to the company's giant global customer base, now approximately 289 million customers around the world.

Developers will only need to create internet applications once in order to reach millions of Vodafone customers on any device and will be able to charge for it directly through Vodafoneís billing system. This will provide internet content partners, such as the media or game developers, with a micro-payments system to reach all customers on mobile devices.

Of course Vodafone will also benefit from any uplift in sales under a revenue-share model.

Vodafone's plans will provide partners and developers with customer controlled access to other network capabilities, such as location awareness, enabling them to create even more innovative mobile internet services and applications.

By giving developers access to location awareness capabilities, Vodafone will enable a new generation of highly personalised user-activated and controlled services and applications that are tailored to meet the customerís immediate requirements.

Vodafone is making the enhancements through the creation of a set of network Application Programming Interfaces (APIs) which will enable developers to build capabilities such as direct billing and location awareness into their services.

These APIs, which provide a link between the applications and the Vodafone network capabilities, will work across the entire Vodafone footprint thanks to a new layer of management technology based on Service Oriented Architecture.

Vodafone will start to offer access to selected network enablers through the Joint Innovation Lab (JIL) initiative, which is designed to help developers create useful widgets for a combined audience of up to one billion customers (across the four JIL partner networks). JIL is due to release a website and a Software Developer Kit in the summer. Vodafone is also exploring a range of other ways to expose its network enablers to the broadest possible audience.