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Symantec study reveals Green IT becoming essential IT Practice

Posted on 29-May-2009 14:38 | Filed under: News

Symantec Corp. has published the findings of its 2009 Worldwide Green IT Report, a follow up to the Green Data Center report released in late 2007.

According to survey data, senior-level IT executives report significant interest in green IT strategies and solutions, attributed to both cost reduction and environmental responsibility. The data points to a shift from implementing “green” technologies primarily for cost reduction purposes, to a more balanced awareness of also improving the organisation’s environmental standing.

Ninety-seven percent of respondents, both globally and within Australia and New Zealand (ANZ), state they are at least discussing a green IT strategy, while 45 percent globally and 46 percent in ANZ have already implemented green IT initiatives. IT decision makers are increasingly justifying green IT solutions by more than cost and IT efficiency benefits.

Respondents cited key drivers as reducing electricity consumption (90 percent globally and 81 percent in ANZ), reducing cooling costs (87 percent globally and 78 percent in ANZ) and corporate pressure to be “green” (86 percent globally and in ANZ). Furthermore, 83 percent of respondents globally and 87 percent in ANZ are now responsible or cross-charged for the electricity consumed in the data center—bringing visibility and accountability to bear on the ultimate consumer of these resources.

“The survey indicates the awareness and adoption of Green technologies and practices have significantly increased over the past year. The Green conscience of corporate Australia and New Zealand is growing and businesses are taking proactive steps to reduce their energy consumption and carbon footprint,” said Craig Scroggie, vice president and managing director, Symantec Pacific region. “This survey demonstrates the increasing importance of developing a Green strategy that delivers both environmental and financial benefits. Those businesses that demonstrate sound sustainability practices will be the ones to thrive in years to come.”

“With the vast majority of respondents now responsible for the electricity costs of their data center, IT departments have emerged as a driving force in implementing green IT technologies – not only for energy and costs savings benefits, but also as a result of proposed legislative requirements and a sense of environmental responsibility to their communities.”
Budgets, Spending on ‘Green’ Solutions Increase

IT executives report a significant increase in green IT budgets. Seventy-three percent globally and 74 percent in ANZ expect an increase in green IT budgets over the next 12 months, while 19 percent globally and 23 percent in ANZ expect increases of more than 10 percent. The typical respondent reported spending on average USD$21 to 27 million on data center electricity.

At the same time, IT is willing to pay a premium for energy efficient products. Two-thirds of respondents globally and more than three-quarters in ANZ said they would pay at least 10 percent more, while 41 percent globally and 42 percent in ANZ are willing to pay at least 20 percent more. Additionally, 89 percent of respondents both globally and within ANZ said IT product efficiency is either important or very important.

IT professionals are regularly deploying several key initiatives for green IT purposes. Replacing old equipment was the most popular strategy, with 95 percent globally and 99 percent in ANZ reporting new energy efficient equipment as part of their strategy, followed by monitoring power consumption (94 percent globally and 96 percent in ANZ), server virtualisation (94 percent globally and in ANZ), and server consolidation (93 percent globally and in ANZ). Additionally, more than half (57 percent globally) of respondents see software-as-a-service offerings as “green” solutions.

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