PMSI, Inc. has developed Air New Zealand’s iPhone app, London. Spot-On, a free download that helps London-bound travelers to find hidden hot spots ranging from the best shopping destinations to local dining favorites.

The app offers visitors an in-pocket extension of Air New Zealand’s Inflight Concierge service, providing one-touch access to a vast set of resources, from practical assistance with transit arrangements, nearby activities, to eavesdropping on local Twitter chatter.

PMSI and Air New Zealand’s partnership fuses the firms innovative marketing strategy with Air New Zealand’s seamless service that extends far beyond the onboard experience.

“PMSI sets the standard for creativity and innovation, their attention to detail and knowledge of marketing trends is unparalleled,” said Larry Lentz II, Air New Zealand’s Online Marketing Manager – the Americas. “We look forward to building our relationship with PMSI and will continue to explore new and creative ways to appeal to our customers.”

Air New Zealand also created a Twitter identity (@londonspoton) that goes with this new app at http://twitter.com/londonspoton.