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Sony Ericsson bets on eco-friendly with Naite mobile handset
Posted on 8-Jun-2009 12:04 | Tags Filed under: News

Sony Ericsson bets on eco-friendly with Naite mobile handset
One of the first GreenHeart pioneer phones to be launched by Sony Ericsson, Naite also an electronic, in-phone manual replacing the standard paper version, saving over 90% in paper and giving you access to your product support guide wherever you are. The e-manual also reduces the impact of transporting the final product through more compact packaging.

The Naite is part of Sony Ericsson's strategy to reach goals for reducing CO² emissions across the whole company by 20% by 2015 in absolute terms. At the same time the company committed to reducing the total greenhouse gas emissions by 15% from the full life cycle of its products i.e. from the mining, production, through the use by consumers to the end of life management by 2015.

A key pillar of these commitments is the introduction of Sony Ericsson’s new GreenHeart pioneer products which will launch in New Zealand with Naite and the MH300 headset, one of the greenest on the market. Green innovations showcased in the new GreenHeart pioneer phones will migrate into the wider portfolio enabling the company to continually reduce the environmental impact of its entire portfolio, to become a benchmark for the industry.

Made from a minimum of 50% recycled plastics, Naite includes a low-power charger, one of the most energy efficient to be introduced onto the market. Thanks to these innovations, the overall CO footprint of Naite is reduced by 15% when compared to the full life cycle of the Sony Ericsson C902 Cyber-short for example.

“Naite is a phone that not only helps you to organise your life and work, it allows consumers to make an economical choice with the low-power charger and reduce their impact on the environment,” said Josh Oxspring, Head of Marketing Oceania, Sony Ericsson. “Going green shouldn’t mean consumers have to sacrifice features or style so we’ve created a phone that is packed with impressive features such as high-speed 3G and Active desktop to help consumers manage their busy lives.”

A single click allows access to messages, calendar, web, contacts or whichever features you use the most. High-speed browsing and one-click access to Google search means you can be online wherever you are and video-calling let’s you get face to face with your friends and family.

Naite also includes an Ecomate application to help users make greener choices in their everyday lives as well as a Carbon footprint calculator to show users just how much CO² they are saving when they walk instead of taking the car.

Naite supports GSM/GPRS/EDGE 850/900/1800/1900 and HSDPA 850/1900/2100 MHz. The handset will be available in New
Zealand from Q3 2009 in the colours Vapour Silver or Ginger Red.

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