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Symantec launches Norton 2010 products
Posted on 17-Sep-2009 09:26 | Tags Filed under: News

Symantec launches Norton 2010 products
Symantec is launching its updated Norton 2010 series of security products for personal computers, with strong emphasis in protecting personal identity.

The company says it has blocked an average of more than 245 million attempted malicious code attacks across the globe each month during 2008. Phony emails, fake web sites and online ads trick innocent victims into divulging personal data like social security and credit card numbers. Cyber criminals then sell the information to the highest bidder on the online black market.

Norton Internet Security 2010 and Norton AntiVirus 2010 leverage a new model of security, codenamed Quorum, to attain unmatched detection of new malware and advance far beyond traditional signature and behaviour-based detection.

Symantec says cyber criminals are furiously writing and then rewriting new and unique pieces of malware, hoping to stay under the radar of threat signatures for as long as possible. With Quorum, the very uniqueness of a file and its attributes is what helps in identifying it as new malware.

More than three years in the making, Quorum tracks files and applications and dozens of their attributes such as their age, download source, digital signature and prevalence. These attributes are then combined using complex algorithms to determine a reputation. As a file is distributed across the internet and these attributes change, Quorum updates the reputation of the file. This reputation is especially important when a file is new, likely to be a threat and traditional defences are not likely to detect it.

Independent 3rd party test lab declared the Norton 2010 beta produced “an excellent result” in their recent testing of traditional detection methods such as heuristics and signatures, as well as dynamic detection against tougher zero-day threats, which typically escape detection by traditional methods.

“One in five people will become a victim of cyber crime,” said Rowan Trollope, senior vice president, Consumer Products and Marketing, Symantec. “We know that hackers don’t destroy computers, they destroy lives. The powerful new reputation-based security in Norton 2010 gives people the power to deny digital dangers wherever they are found online.”

“The expanding number and sophistication of security threats can no longer be contained through signature files and behavioural heuristics alone,” said Jon Oltsik, senior analyst at Enterprise Strategy Group. “Symantec’s reputation-based security technology for 2010 represents a new and important safeguard in a multi-layer antivirus defence. I believe it’s likely that the internet security industry will be building on technologies like Quorum for the next ten years.”

Following on the success of the Norton 2009 release, Symantec has made an ongoing commitment to delivering security products that are fast and light. The Norton 2010 products have maintained an eye on performance, in spite of adding significant new protection technology to the release. Independent 3rd party test lab PassMark Software was commissioned to benchmark Symantec and top security software competitors’ performance impact on key metrics.

Highlights from this report include:
• Fast install - Norton Internet Security 2010 installs in about a minute
• Least working memory usage - Norton Internet Security 2010 uses just over 10MB
• Fastest scan - Norton Internet Security 2010 scans in only 61 seconds on a Hard Disk Drive and in only 31 seconds on a
SSD (solid state drive).

Symantec continues to deliver free support to Norton 2010 customers across all available channels – via the web, email, chat or phone.

Norton Internet Security 2010 and Norton AntiVirus 2010 are available now for purchase in New Zealand through the Symantec online store and will be available in retail towards the end of September.

Norton 2010 products support Microsoft Windows XP, Windows Vista and Windows 7. All latest versions (2009, 2010) of Norton flagship products including Norton 360, Norton Internet Security and Norton AntiVirus will be Microsoft Windows 7 compatible as of the general availability (GA) of the new operating system. Norton users of these products with a valid subscription will receive the compatibility updates delivered automatically online at no additional cost.

The suggested retail price for Norton Internet Security 2010 is NZ$99.95 for a three PC license, which includes a one-year service subscription to use the product and receive Symantec’s protection updates. The suggested retail price of Norton AntiVirus 2010 is NZ$59.95 which includes a one-year service subscription to use the product and receive Symantec’s protection updates. All Norton Internet Security and Norton AntiVirus users with a valid product subscription are eligible to receive the latest product updates via the subscription service model.

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