2degrees laying complaint with Advertising Standards Authority over Telecom ads
Posted on 13-Nov-2009 11:26
Filed under: News
2degrees Mobile has written to Telecom requiring it to withdraw from circulation its newly issued Telecom Discover Brochure Nov/Dec 2009 and Telecom Discover Prepaid Brochure Nov/Dec 2009.
The company considers certain claims made in the Brochures to be misleading and deceptive, and in breach of both the Fair Trading Act 1986 and Codes published by the Advertising Standards Authority.
In these Brochures, under the heading “Why is Telecom XT better?” Telecom either implies or claims that prepaid calls on 2degrees’ network cost more than calls made on Telecom’s One Rate Prepaid plan.
According to 2degrees, if Telecom had provided a true comparison in the Brochures it would show that a 64 second call on 2degrees Mobile costs the customer $0.88 compared to Telecom’s charge of $0.95 and Vodafone’s charge of $1.78 - considering a comparison of retail prices between 2degrees, Vodafone Supa Prepay and Telecom One Rate Prepaid.
Telecom spokesperson Nick Brown says "Telecom is the only mobile provider to charge new prepaid customers by the second after the first minute of a call. The magazine simply states that with other providers charging by the minute rather than the second, pre-paid customers may be paying more than they think. It wasn’t a comparison of headline calling rates - simple as that."
2degrees Chief Executive Officer, Eric Hertz says that contrary to Telecom’s claims, 2degrees customers pay less and often only a fraction of that paid by Telecom One Rate Prepaid plan customers.
This is supported by the Commerce Commission Telecommunications Market Monitoring Report published 12 November 2009 where it states “For the first time in the Commission’s analysis, a New Zealand prepaid plan is priced at less than the OECD average. The 2degrees plan is significantly cheaper than the other New Zealand plans and below the OECD average for prepaid plans for all the baskets.
“Telecom provides a comparison to Vodafone in these Brochures but fails to provide a similar comparison to 2degrees. Telecom implies that 2degrees pricing may be more expensive and that its pricing may be unfair to customers. In fact, a full comparison would illustrate that consumers always pay less with 2degrees than on both Telecom One Rate Prepaid and Vodafone Supa Pre-Pay,” said Eric.
2degrees will be lodging a formal complaint with the Advertising Standards Authority over Telecom’s claims.