Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
2degrees laying complaint with Advertising Standards Authority over Telecom ads
Posted on 13-Nov-2009 11:26 | Tags Filed under: News


2degrees laying complaint with Advertising Standards Authority over Telecom ads
2degrees Mobile has written to Telecom requiring it to withdraw from circulation its newly issued Telecom Discover Brochure Nov/Dec 2009 and Telecom Discover Prepaid Brochure Nov/Dec 2009.

The company considers certain claims made in the Brochures to be misleading and deceptive, and in breach of both the Fair Trading Act 1986 and Codes published by the Advertising Standards Authority.

In these Brochures, under the heading “Why is Telecom XT better?” Telecom either implies or claims that prepaid calls on 2degrees’ network cost more than calls made on Telecom’s One Rate Prepaid plan.

According to 2degrees, if Telecom had provided a true comparison in the Brochures it would show that a 64 second call on 2degrees Mobile costs the customer $0.88 compared to Telecom’s charge of $0.95 and Vodafone’s charge of $1.78 - considering a comparison of retail prices between 2degrees, Vodafone Supa Prepay and Telecom One Rate Prepaid.

Telecom spokesperson Nick Brown says "Telecom is the only mobile provider to charge new prepaid customers by the second after the first minute of a call. The magazine simply states that with other providers charging by the minute rather than the second, pre-paid customers may be paying more than they think. It wasn’t a comparison of headline calling rates - simple as that."

2degrees Chief Executive Officer, Eric Hertz says that contrary to Telecom’s claims, 2degrees customers pay less and often only a fraction of that paid by Telecom One Rate Prepaid plan customers.

This is supported by the Commerce Commission Telecommunications Market Monitoring Report published 12 November 2009 where it states “For the first time in the Commission’s analysis, a New Zealand prepaid plan is priced at less than the OECD average. The 2degrees plan is significantly cheaper than the other New Zealand plans and below the OECD average for prepaid plans for all the baskets.

“Telecom provides a comparison to Vodafone in these Brochures but fails to provide a similar comparison to 2degrees. Telecom implies that 2degrees pricing may be more expensive and that its pricing may be unfair to customers. In fact, a full comparison would illustrate that consumers always pay less with 2degrees than on both Telecom One Rate Prepaid and Vodafone Supa Pre-Pay,” said Eric.

2degrees will be lodging a formal complaint with the Advertising Standards Authority over Telecom’s claims.







comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

iPhone 8/iPhone X, impressions?
Created by surfisup1000, last reply by kharris on 26-Sep-2017 17:20 (444 replies)
Pages... 28 29 30


Car pulling left - even after alignment
Created by Paul1977, last reply by Paul1977 on 26-Sep-2017 15:20 (47 replies)
Pages... 2 3 4


Driving an automatic - do you use one foot or both?
Created by geekIT, last reply by Aredwood on 25-Sep-2017 22:48 (143 replies)
Pages... 8 9 10


Auckland Airport fuel supply obliterated by digger
Created by Batman, last reply by kryptonjohn on 26-Sep-2017 18:37 (225 replies)
Pages... 13 14 15


Electrical standards question
Created by delroynitz, last reply by gregmcc on 26-Sep-2017 16:15 (15 replies)

Could a production electric car reach 500 KPH anytime soon?
Created by kingdragonfly, last reply by kotuku4 on 26-Sep-2017 16:32 (27 replies)
Pages... 2


vodafone shutting down email?
Created by FatFurryGuy, last reply by Rickles on 26-Sep-2017 15:31 (301 replies)
Pages... 19 20 21


Fire Brigade Access To Property
Created by Geektastic, last reply by nakedmolerat on 26-Sep-2017 20:28 (12 replies)