"Jump Seat," is a new Facebook game launched by Air New Zealand, tasking Facebook players with various missions and fast-paced adventures to be completed en route.
Players can upload pictures to create their very own avatars as Air New Zealand Flight Attendants or First Officers. Once en route, players answer trivia questions, play mini games and complete onboard tasks. Each completed task or correct answer is rewarded with energy points - the faster the response, the more points, which unlocks new levels of the game.
The company says users will be asked to recruit Facebook friends to help fluff pillows for the lie-flat beds; recommend and refill New Zealand wine, a key component of the airline's service; send fellow flight attendants gifts of energy points for a boost; and tag team to ensure all passengers have an excellent in-flight experience.
"Our mission is to make flying fun again, and Jump Seat is an exciting extension of our unique, on-board experience," said Roger Poulton, Air New Zealand vice president - the Americas. "Introducing passengers to Air New Zealand's world-class, friendly service is the first step to sparking trips to New Zealand, and there's no better way to engage than by inviting future travellers to create their own, in-flight experience."
Air New Zealand offers Facebook fans the chance to book a real flight at a reduced fare, with round trip tickets starting at US$798 from Los Angeles and San Francisco to Auckland, New Zealand.