Snapper to enter Auckland market in 2010, targets Rugby World Cup for integrated ticketing
Posted on 1-Dec-2009 16:00
| Filed under: News
Snapper will be widely available in the Auckland market in 2010, offering its small value payments platform across the retail sector and for most public transport journeys.
From mid 2010 some Auckland buses will progressively begin accepting Snapper cards, and the technology can readily be extended to other public transport modes before the Rugby World Cup.
This means that more than half of all Auckland commuters will be able to pay for their journey by using a Snapper card, and the company will be working to extend its coverage further.
Snapper says it would be possible to have integrated ticketing on 90% of Auckland public transport in time for the Rugby World Cup, and is willing to work closely with the Auckland Regional Transport Authority to help achieve this goal.
Snapper is extending its system that has been successful in the Wellington and Hutt Valley region where it is used to pay for every day items such as bus fares, train tickets (from the ticket booth), coffee, lunch, dry cleaning and movies.
Miki Szikszai, CEO of Snapper says, “Snapper is a proven world class smartcard solution that has been localised for the New Zealand market. We've brought together the best technology in the world and New Zealand's electronic payments and public transport systems. Aucklanders are overdue the benefits of Snapper, something that Wellingtonians have been enjoying for over a year.”
The company has worked with its key partners, including Korean Smart Card Corporation (KSCC), ANZ National and EFTPOS NZ, to deliver an integrated ticketing and payments platform to suit New Zealanders.
“KSCC is our core technology provider. The same system processes 30 million transactions every day in Seoul, South Korea, across enormous public transport and retail networks. We know it can cope with whatever the New Zealand market requires.”
Snapper's launch in Auckland will initially involve a range of bus services including NZ Bus's extensive fleet. These services account for most buses in the Auckland region and more than half of all public transport trips. Snapper offers the ability to provide discounted and integrated fares which operators can then implement as they choose, and use the same smartcard for small value everyday retail purchases.
“The existing ticketing system in our fleet is nearing the end of its life,” says Bruce Emson, CEO NZ Bus. “We will be in a position to deliver an electronic ticketing solution in time for the World Cup 2011.
“The existing ticketing system is 17 years old. We can wait no longer. This is about business continuity - if we do nothing, we face the risk of our system failing.
“There are obvious benefits from introducing a product we have been working with in the Wellington market. We are assured by our supplier that our ticketing system will be able to comply with NZTA's national standard for integrated ticketing when this standard is determined,” says Mr Emson.
Miki Szikszai says, “Snapper has been a great success in Wellington and we're truly the only open contactless payments platform operating in the New Zealand market. Entering the Auckland market now is critical to having a well-established nationwide system in time for Rugby World Cup 2011.
“We are working to a plan that will make Snapper available to all New Zealanders and visitors to New Zealand well before Rugby World Cup 2011. Snapper is the quickest and most cost effective way for Aucklanders to get a world class integrated ticketing system across buses, taxis, ferries and trains without ratepayers and taxpayers needing to pay for any of the system that supports it.
“Snapper continues to work closely with regional and central government to make sure that this happens. We are committed to developing a nationwide specification for New Zealand, and we are heavily engaged with NZTA to deliver an open national standard for Integrated Ticketing. We have no doubt that the industry can achieve this.
“As a New Zealand company we're proud to be delivering a world class product, quickly and efficiently across the country without involving substantial ratepayer or taxpayer funding or risk.”