Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Android shakes up U.S. smartphone market, says research company
Posted on 11-May-2010 09:47 | Tags Filed under: News



The Android operating system (OS) continued to shake up the U.S. mobile phone market in the first quarter (Q1) of 2010, moving past Apple for to take the number-two position among smartphone operating systems, according to The NPD Group, a leading market research company.

NPD's wireless market research reveals that based on unit sales to consumers last quarter the Android operating system moved into second position at 28 percent behind RIM's OS (36 percent) and ahead of Apple's OS (21 percent).

"As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share," said Ross Rubin, executive director of industry analysis for NPD. "In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones."

Strong sales of the Droid, Droid Eris, and Blackberry Curve via these promotions helped keep Verizon Wireless's smartphone sales on par with AT&T in Q1. According to NPD's Mobile Phone Track, smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).

"Recent previews of BlackBerry 6, the recently announced acquisition of Palm by HP, and the pending release of Windows Phone 7 demonstrates the industry's willingness to make investments to address consumer demand for smartphones and other mobile devices," Rubin said. "Carriers continue to offer attractive pricing for devices, but will need to present other data-plan options to attract more customers in the future."

The continued popularity of messaging phones and smartphones resulted in slightly higher prices for all mobile phones, despite an overall drop in the number of mobile phones purchased in the first quarter. The average selling price for all mobile phones in Q1 reached $88, which is a 5 percent increase from Q1 2009. Smartphone unit prices, by comparison, averaged $151 in Q1 2010, which is a 3 percent decrease over the previous year.


More information: http://www.npd.com...




comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

New Vodafone Broadband Plans
Created by Naithin, last reply by antoniosk on 21-Oct-2017 17:15 (55 replies)
Pages... 2 3 4


Obesity in NZ - OECD
Created by Fred99, last reply by gzt on 18-Oct-2017 16:36 (124 replies)
Pages... 7 8 9


Vodafone TV - Is this sky?
Created by wingbat45, last reply by richms on 20-Oct-2017 18:00 (84 replies)
Pages... 4 5 6


KRACK - WPA2 essentially cracked.
Created by michaelmurfy, last reply by Paul1977 on 20-Oct-2017 09:28 (76 replies)
Pages... 4 5 6


Amazing that some speciality shops in malls survive at all
Created by amiga500, last reply by richms on 20-Oct-2017 23:07 (14 replies)

BlueBourne - CGA Claim advice
Created by vyfster, last reply by Aredwood on 19-Oct-2017 09:34 (122 replies)
Pages... 7 8 9


BBQ season is approaching again and I need a new one.
Created by gished, last reply by dclegg on 22-Oct-2017 09:32 (61 replies)
Pages... 3 4 5


Streaming of some All Blacks games on Allblacks.com for only $24.99!
Created by dazhann, last reply by vexxxboy on 22-Oct-2017 07:45 (30 replies)
Pages... 2