Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Android shakes up U.S. smartphone market, says research company
Posted on 11-May-2010 09:47 | Tags Filed under: News



The Android operating system (OS) continued to shake up the U.S. mobile phone market in the first quarter (Q1) of 2010, moving past Apple for to take the number-two position among smartphone operating systems, according to The NPD Group, a leading market research company.

NPD's wireless market research reveals that based on unit sales to consumers last quarter the Android operating system moved into second position at 28 percent behind RIM's OS (36 percent) and ahead of Apple's OS (21 percent).

"As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share," said Ross Rubin, executive director of industry analysis for NPD. "In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones."

Strong sales of the Droid, Droid Eris, and Blackberry Curve via these promotions helped keep Verizon Wireless's smartphone sales on par with AT&T in Q1. According to NPD's Mobile Phone Track, smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).

"Recent previews of BlackBerry 6, the recently announced acquisition of Palm by HP, and the pending release of Windows Phone 7 demonstrates the industry's willingness to make investments to address consumer demand for smartphones and other mobile devices," Rubin said. "Carriers continue to offer attractive pricing for devices, but will need to present other data-plan options to attract more customers in the future."

The continued popularity of messaging phones and smartphones resulted in slightly higher prices for all mobile phones, despite an overall drop in the number of mobile phones purchased in the first quarter. The average selling price for all mobile phones in Q1 reached $88, which is a 5 percent increase from Q1 2009. Smartphone unit prices, by comparison, averaged $151 in Q1 2010, which is a 3 percent decrease over the previous year.


More information: http://www.npd.com...

comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

The President Of The USA: Donald Trump
Created by TimA, last reply by DarthKermit on 24-Feb-2017 08:01 (3270 replies)
Pages... 216 217 218


Mikrotik RB 3011 multiple port flapping (Title updated)
Created by RobBB, last reply by RunningMan on 22-Feb-2017 21:54 (57 replies)
Pages... 2 3 4


Vodafone / SKY merger
Created by wingbat45, last reply by darylblake on 24-Feb-2017 06:18 (133 replies)
Pages... 7 8 9


Best way to network my computers
Created by Rikkitic, last reply by yitz on 23-Feb-2017 14:54 (72 replies)
Pages... 3 4 5


"Parents' lawsuit claims FaceTime caused daughter's death"
Created by kingdragonfly, last reply by richms on 23-Feb-2017 11:03 (23 replies)
Pages... 2


Android (FB) Messenger App Bugs/Issues
Created by TimA, last reply by tripp on 21-Feb-2017 19:45 (20 replies)
Pages... 2


SureSignal missed calls
Created by hairy1, last reply by froob on 23-Feb-2017 20:23 (19 replies)
Pages... 2


geekzone ads are out of control
Created by 1101, last reply by DarthKermit on 23-Feb-2017 02:11 (57 replies)
Pages... 2 3 4