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New Zealand Post launches Send a Card iPhone app
Posted on 12-Aug-2010 15:07 | Filed under: News


New Zealand Post launches Send a Card iPhone app
New Zealand Post has launched Send a Card for iPhone, an app that makes it quick and easy to create and send personalised, high-quality printed greeting cards from an iPhone (or other supported device) to family and friends, for any occasion.

Users can do it all from their handset. The Send a Card iPhone app is free to download at www.nzpost.co.nz/cardapp. Once it’s installed, no matter where they are in the world, users can create a greeting card using a photo they’ve taken, or stored, on their iPhone.

New Zealand Post will then print your card and post it for you. All cards are printed on premium-quality satin-finished card and delivered to family and friends across New Zealand or overseas. Cards cost NZD $4.99 (including GST).

New Zealand Post’s Dr. Sohail Choudhry, General Manager Targeted Communications, says, “The Send a Card iPhone app is the first of its kind in New Zealand. The combination of excellent usability and variable data printing, supported by New Zealand Post’s fulfilment network means that this app delivers a world-leading experience.”

“Send a Card’s ability to produce premium quality greeting cards ‘on demand’, direct from the user’s handset, is a new milestone, bringing together traditional mail and mobile technology. With just over 38million iPhone users around the world, the Send a Card app has vast commercial potential,” says Dr Choudhry.

“It is a simple and cost-effective way to keep in touch for any occasion including birthdays, anniversaries, Christmas or ‘just because’.

“It’s also ideal for travellers wanting to share their holiday experiences with friends and family across the globe – they can create personalised holiday cards from anywhere on the planet using the images they take from their iPhone camera for the ultimate ‘wish you were here’, adds Dr Choudhry.

The application was built by New Zealand-based iPhone development specialists Cactuslab for New Zealand Post as a native iPhone application for iPhone SDK 3.0 and later. The application integrates with the iPhone's address book to make sending cards even quicker, and if you enter a new address you can save it to your address book for next time. The application also already includes support for the iPhone 4's high resolution retina display.

Users without an iPhone can still use the service Send a Card service, also available online.



More information: http://www.nzpost.co.nz/cardapp...






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