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Sony Reader arrives in New Zealand October 2010
Posted on 2-Sep-2010 14:26 | Tags Filed under: News

Sony Reader arrives in New Zealand October 2010
Sony is launching into the New Zealand e-reading market with two digital reading devices, the Sony Reader 6” Touch Edition (PRS650BC) and 5” Pocket Edition (PRS350SC), both available in New Zealand from October 2010.

The Reader Touch Edition and Reader Pocket Edition both feature full touch screens with e-Ink Pearl technology, delivering a natural and comfortable display – similar to ink on paper and fully readable in direct sunlight. The simple and easy-to-use touch screens also allow users to turn pages effortlessly with the swipe of a finger to enjoy fast and intuitive navigation of their favourite books.

The electronic reader also allows users to double-tap a word to find its meaning or translation in one of the 12 built-in dictionaries.

Red group (Whitcoulls, Borders) will maintain content delivery for the Sony Reader throughout Australia and New Zealand, due to their publishing rights within Oceania. The Sony E-Book library will initially direct customers to a URL where the customer designates either Borders (Australia) or Whitcoulls (New Zealand). There are currently two million titles available to purchase.

“Technology is now making it possible to improve the accessibility of literature. We’ve hit a tipping point for digital reading globally and based on our expertise and experience in this area, Sony is in a unique position to capitalise on the e-reading category,” said Carl Rose, Managing Director, Sony Australia and New Zealand.

“The digital reading revolution has come to New Zealand and will change the landscape of our local reading industry. We’re anticipating strong consumer demand for ebooks and look forward to launching our Reader devices, which are lightweight, portable and provide the comfort of reflective display technology for the most natural reading experience.”

With two English and ten translation dictionaries on board in five languages, Reader is a multilingual device. If you ever get stuck on the meaning of a word, simply double-tap the word to call up the dictionary feature and check its meaning or translation. You can also free search the dictionaries for words.

In 2004, Sony was the first company in the world to introduce a digital reading device and has since expanded its global footprint into North America and Europe. Today, the Reader is available in eight countries across the world, including the United States, Canada, United Kingdom, France, Germany, Netherlands, Austria and Switzerland. Sony will also launch Reader models in Japan, China, Spain and Italy later this year.

The Sony Reader range will be available for pre-order at and in Sony Style stores from 3rd September 2010, and arrive in store at Sony Style and selected retailers from October 2010 for NZ$399.95 (Touch Edition) and NZ$299.95 (Pocket Edition).

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