Apple now reaches 11% of New Zealand PC market share says Renaissance

Apple’s share of the New Zealand personal computer market exceeded 11 percent in the second quarter of 2010, says distributor Renaissance.

The company says that according to the latest figures released by ICT research company IDC Research, the second quarter of 2010 saw the iconic brand exceed this market share in New Zealand for the first time in over 15 years.

“Apple’s share of the total New Zealand Personal Computing market in Q2 2010 was 11.1%, that includes both desktop and notebook unit shipments”, said Liam Gunson, IDC consultant. “Apple displayed stronger growth than the overall PC market. The total PC unit growth was 30.6% year on year for the same quarter, but Apple grew their business by more than 70%. Overall Apple desktop and notebook sales accounted for 20% of the total market growth”.

“The second quarter of 2010 saw the market grow strongly in retail and notebooks, both of which are strong areas for Apple and Renaissance,” said Gunson.

The notebook market grew 38% in units year on year (Q210/Q209) overall while Apple saw growth of 73%.

“Our MagnumMac business is continuing to grow strongly,” said Richard Webb, Chief Executive Officer of Renaissance Group. “We’ve really expanded our Apple and associated peripheral offerings, including enhanced Apple product training, in our stores. The iPad product, although not included in the CPU market share, has been a huge boost to MagnumMac revenue and brought in many customers keen to upgrade their Macs at the same time”.

‘We have also seen strong results across other areas of our Apple business including education, government, online and the professional graphics market, and we are delighted to be part of the Apple success story in New Zealand. The growth in our Apple business is a reflection of our improved execution following the restructure of the business early in 2010”, said Webb.