Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Microsoft Bing expands partnership with Facebook
Posted on 14-Oct-2010 08:39 | Tags Filed under: News


Microsoft Bing expands partnership with Facebook
Microsoft has announced an expansion to their long-term partnership with Facebook. The company is rolling out new features that allow users to take their friends into Bing experience, both at www.bing.com as well as within the search experience at www.facebook.com.

The new Bing experience will bring in information from Facebook friends and other people sharing the users' networks, and will show what friends have liked (using Facebook's public like platform) as the user navigates through search results in Bing.

The company says at the customer experience level search is getting more social and more personalized. They also say this is an inflection point in the search industry that will enable more interesting social scenarios in the future.

Traditionally, search engines rely on a large number of clues to help determine what you are looking for. Those clues are called "signals." Search was built on a concept of these signals that told engines what was probabilistically the most likely piece of information you wanted based on the words you entered.

This has worked pretty well over the years and helped search improve a lot - early signals like meta tags to give the engines hints on page content and reverse IP to provide more locally relevant results, which has evolved to the mobile phone with the addition of geo-location data.

Microsoft says the industry developed more complex signals like anchor text and popularity models to try and bring a human element into the mix. In Bing, they look at more than 1000 signals to try and get you the best result.

That's where "social" comes in. According to research conducted by the company, customer data shows that 50% of people say that when making a decision, they take into consideration thoughts shared by others in their circle of friends.







comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

How much power do you use?
Created by tchart, last reply by Aredwood on 28-May-2017 21:06 (31 replies)
Pages... 2 3


Bombing at Manchester concert, 19 dead
Created by Rikkitic, last reply by Rikkitic on 28-May-2017 19:06 (174 replies)
Pages... 10 11 12


Father banned from watching daughter's netball game: what you think of this?
Created by Rikkitic, last reply by frankv on 25-May-2017 16:29 (136 replies)
Pages... 8 9 10


Tailgaters?
Created by Linuxluver, last reply by reg52nz on 25-May-2017 16:29 (113 replies)
Pages... 6 7 8


The President Of The USA: Donald Trump
Created by TimA, last reply by geekIT on 28-May-2017 13:27 (4370 replies)
Pages... 290 291 292


Tipping? Please no!
Created by BlueShift, last reply by cddt on 27-May-2017 10:10 (104 replies)
Pages... 5 6 7


Tax Cuts
Created by tdgeek, last reply by joker97 on 28-May-2017 20:46 (72 replies)
Pages... 3 4 5


Fibre 100/20 Mbps plan - should I get this speed
Created by steve2222, last reply by DarkShadow on 28-May-2017 10:14 (18 replies)
Pages... 2