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Yellow buys out Groupy
Posted on 24-Jan-2011 16:46 | Tags Filed under: News



Yellow Pages Group New Zealand (Yellow) has just announced its purchase of www.groupy.co.nz, the group buying site that is proving to be a big hit with New Zealanders.

A re-launch of Groupy this week will see a brand new look for Groupy and the most exciting deals ever to be offered to consumers, starting with a $1 Hell Pizza deal.

Groupy features unprecedented daily deals at a hugely discounted price – usually between 50 – 90% discount, which can be purchased online and redeemed with a voucher at a local merchant. It offers the ultimate unbeatable deal on great stuff to do, see, eat or buy in your city.

“Groupy’s a great new start up brand with a bit of cool factor”, says Yellow Digital Director, Peter Crowe. “We’ll be introducing our advertisers to a new ad solution that will get them instantaneous and significant results if they feature in a Groupy unbeatable deal.”

“Yellow talks to more local businesses in more places, more often, than any other media business in the country and we’ll be able to leverage the Groupy platform to provide outstanding deals for consumers as well as helping to grow our advertisers’ business”, he says.

The true power of Groupy’s bulk buying will be revealed as the week goes on with more extraordinary deals being offered, further cementing Groupy’s position as one of New Zealand’s biggest local daily deal sites.

Set up six months ago by a couple of Wellingtonians, the Groupy business has grown rapidly. Yellow acquired the business amongst much competition late last year and will keep the founders at the helm to continue to operate the business.

Groupy founders Scott Kitney and Andrew Hunt, along with fellow shareholder and entrepreneur Lance Wiggs are creative, innovative guys with lots of zeal. They’re the talkers of ideas through to fruition and exactly the type of people we want in the Yellow business”, says Mr Crowe.

According to Andrew and Scott, Yellow is the perfect match for Groupy. “We have an exciting offering, a great brand and loyal customer base while Yellow brings its distribution and connections to local merchants to the table and will allow Groupy to serve the entire country. Soon there’ll be no excuse for anyone in New Zealand not to have tried a discounted skydive, beauty treatment or great dining experience”, they say.

Groupy will feature different deals every day. By negotiating bulk purchases with businesses, Groupy is able to get heavy group discounts that save consumers lots of dollars and enable businesses to make large sales and drive lots of new customers through their doors.

This latest initiative is set to make the Yellow network even stronger, delivering yet more digital innovation to consumers and customers alike.

Yellow has over 300,000 business listings and more than one million total listings including residential, which amounts to a bank of businesses that will now have the option to join in and offer some unbeatable deals.



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