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After 19 months 2degrees counts 580,000 customers

Posted on 22-Mar-2011 17:34 | Filed under: News

2degrees continues to shake it up in mobile, with 580,112 customers joining in just 19 months.

Chief Executive Eric Hertz announced the company’s customer number at an Auckland event this morning, noting a number of milestones in the past year.

“Lower pricing was just the beginning. Since February last year we’ve opened 10 stores, launched nationwide 3G service and provided monthly plans that don’t lock you into a long term contract,” says Mr Hertz.

“Then we created real handset competition via well-priced, feature-rich smart phones and continued to pleasantly surprise Kiwis with simple plans that offer more for their money,” he says.

“Supported by coverage to 97% of where New Zealanders live and work and 24/7 New Zealand-based customer care, 2degrees has become a full service, full scale option for all New Zealanders.”

Mr Hertz attributes the company’s continued success to listening to customers and delivering on a simple promise.
“We introduced carry-over minutes, long-life mobile broadband and a $149 plan that removes the worry of calling charges, by listening to what people wanted,” he says.

Mr Hertz says one of the most encouraging signs for 2degrees has been the number of customers who’ve brought their number to 2degrees.

“With a quarter of our customers bringing their pre-existing mobile number to our network, it proves just how easy it is to keep your number and get a betterdeal. It’s all online, it’s incredibly simple and it’s fast.”

2degrees’ growth is no surprise to Mr Hertz, who says shareholders are excited by thelong-term growth potential of the business and New Zealand mobile market.

“We’re seeing data demand double every two months as consumers make the most of increasingly sophisticated devices. That demand, and our plans to win even more customers, underpins our recent announcement of a $100 million investment in network capability,” he says.

Mr Hertz says the coming year will be the most exciting year yet for mobile consumers.

“By the end of this year we’ll have opened 40 stores throughout the country and moved into new segments with the kind of innovation and pricing people have come to expect. This would be a good time to avoid signing a contract with our competitors,” he says.

Mr Hertz says 2degrees remains committed to New Zealand based customer care and willpush ahead with plans to expand its Christchurch-based workforce.

2degrees last provided a customer number in February 2010, having gained 206,000 customers after just six months of retail operation.

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