Check Point Software Technologies Ltd. announced a new product in an emerging social networking security category, ZoneAlarm SocialGuard – designed for parents who want to protect their kids against social threats on Facebook, such as online predators, cyberbullies, hacked accounts and malicious links.
SocialGuard enables parents to monitor their children’s Facebook accounts for illicit content in status updates, wall postings, messages, and friend requests – providing them with real-time alerts when suspicious activity is detected.
“Too often in the past year, we have seen instances of real-world consequences of social threats including cyberbullying. In fact, many surveys have indicated that one in five kids today has been a victim of social threats online,” said Bari Abdul, vice president of consumer sales at Check Point. “With SocialGuard, we are offering Facebook users a simple way to embrace social networking safely. For parents, it’s about protecting your kids from the social threats out there, while still respecting their privacy and fostering open communication.”
ZoneAlarm SocialGuard allows parents to monitor all activity in the child’s Facebook account wherever they use Facebook, including Windows PCs, Macs, iPads and other mobile devices. By scanning profiles, communication and friend requests within the monitored account and using unique algorithms to identify threats, SocialGuard will send real-time alerts to parents by email or through the SocialGuard interface when suspicious activity is flagged.
SocialGuard runs silently in the background, only alerting parents to specific dangers based on their customised security settings, keywords or pre-defined categories. ZoneAlarm SocialGuard enables parents to protect their kids against social threats, while still respecting their child’s privacy as they cannot see or comment on wall posts or join in their conversations.
“Parents are increasingly concerned, and rightfully so, about the dramatically increasing trend of criminals, predators and bullies targeting children over social networks,” said Rob Enderle, president and principal analyst for the Enderle Group. “SocialGuard provides a strong suite of tools that can effectively protect children from these types of social threats that are keeping parents awake at night – and it can become an effective method these parents can use to keep their loved ones safe.”
ZoneAlarm SocialGuard by Check Point is available now and can be purchased from the ZoneAlarm website for an introductory pricing of AUD$1.99/month or AUD$19.99/year.