Wired magazine editor-in-chief Chris Anderson has joined the advisory board of Ponoko, the virtual manufacturing pioneer which claims to be �the world�s easiest making system.�
Founded by David ten Have and Derek Elley in 2007, Ponoko�s Personal Factory� software has already been used by designers, micro-businesses and DIY manufacturers to make over 100,000 products.
Berkley, Calif.-based Anderson joins Treehugger.com founder Graham Hill, co-founder and CEO of Cafepress.com Fred Durham, and co-founder of Designledfutures Ross Stevens, as a Ponoko board advisor.
�I�m a robotics geek, I love making things, and for me, Ponoko is one of the inventors of the future of manufacturing and the new industrial revolution,� says Anderson.
In addition to writing a book on the forthcoming manufacturing revolution, Anderson is the founder of DIYDrones and 3D Robotics, on open source robotics company.
Chris Anderson will have no shares in the company nor will he receive any remuneration for his role.
Ponoko featured on the October 2009 cover of INC magazine with the headline �The Future of Manufacturing: a New Zealand company called Ponoko has reinvented the factory for the 21st century.�
Ponoko is spawning a new online making environment which Anderson calls �the long tail of things.� In a January 2010 essay in Wired Anderson wrote that, �Peer production, open source, crowdsourcing, user-generated content � all these digital trends have begun to play out in the world of atoms, too. The Web was just the proof of concept. Now the revolution hits the real world. In short, atoms are the new bits.�
Ponoko has digital making hubs in Oakland, Calif.; Berlin; Milan; London; and Wellington, New Zealand. CEO David ten Have characterizes Ponoko as a making software platform company and not a 3D printing bureau. �We set up Ponoko to change the world we live in. We foresee a time where technology gives us all the power to create and make any product we need on-demand. Right now we�re moving into the really exciting phase of how this will happen.�