Posted on 4-Jun-2003 07:49
| Filed under: News
In one of the most significant moves in mobile service marketing since Virgin launched its services in the UK some four years ago, MTV Europe is set to rollout its own mobile offerings beginning with a launch in Sweden this month, according to TelecomTV.
According to releases this week, MTV is set to launch the first of its mobile services using its well-known television brand and content in Sweden this month. Under an MVNO agreement with the dominant operator TeliaSonera, MTV will provide regular pre-paid mobile phone services, enhanced with a wide range of personalised features.