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Virgin Mobile Australia runs business on Oracle Exadata database machine

Posted on 25-Jun-2012 18:39 | Filed under: News


Virgin Mobile Australia has experienced significant performance improvements in its IT infrastructure following the successful deployment of Oracle Exadata Database Machine running Oracle Database 11g Release 2.

The implementation has resulted in the faster delivery of relevant data – such as sales, activations and revenue information – to the business for analysis, with reports running ten to fifteen times faster than with the previous infrastructure.

“We chose to move to Oracle Exadata as the performance of our previous hardware infrastructure didn’t come close to meeting our requirements. The implementation has been more than a simple infrastructure upgrade,” said Surjit Sharma, Head of Business Intelligence, Virgin Mobile Australia. “What has been most striking is the productivity benefits delivered to our business. Previously our internal stakeholders were waiting a full business day to analyse data, but now we can build report packs where the information is pre-built and available to us in a fraction of the time.”

The robust capabilities of Oracle Exadata have also meant that Virgin Mobile now has the potential to run near real-time campaigns. For example, welcoming and offering incentives to customers as soon as they join goes a long way to retaining them, and can only be achieved with near real-time data warehousing.

“The performance of Oracle Exadata has undoubtedly delivered immediate productivity improvements to Virgin Mobile,” said Robert Gosling, Vice President, Technology, Oracle Australia and New Zealand. “For the future, the performance and the bandwidth delivered by the machine are inspiring the IT team to explore new initiatives for business process improvement, such as capturing information in near real-time frequency and automating their planning and forecasting process”.

Virgin Mobile has been for some time successfully running Oracle Database 11g Release 2 with Oracle Warehouse Builder for data modeling and integration, as well as Oracle Enterprise Manager for managing Oracle software.

Since the completion of the implementation, Oracle Exadata has delivered significant productivity improvements to the business. For example, the time required to run daily data warehouse load has been reduced by half to 7.5 hours. As a result, sales reports are delivered to the business one day earlier, providing the sales team with much more timely information and the capability to analyse that information in order to effectively manage their accounts.

Virgin Mobile purchased Exadata in February 2010 and the project has been live since October 2010.