Start-up HunchBuzz enables businesses to cut R&D costs by crowdsourcing innovation
Posted on 7-Dec-2012 14:12
Filed under: News
New open innovation crowdsourcing platform HunchBuzz, inspires strategic business innovation by capturing and managing the best customer and employee insights, ideas and feedback.
New Zealand-based Hunchbuzz allows businesses to explore and create innovative ideas with their wider community or in a closed secure environment, enabling innovative consumer research.
Steven Graham, CEO of HunchBuzz Ltd, helps businesses utilize open innovation management through crowdsourcing feedback. Graham explains, “In order to successfully innovate with an open or closed community, businesses need to understand the complexities it may bring their organization and how best to filter the generation of ideas so the experience is natural, valuable, and new.”
HunchBuzz pursues an organization’s key strategic objectives through social interaction. The company leverages a community of fresh global thinkers for honest and innovative ideas and feedback, using a business’s own network of customers and employees or HunchBuzz’s own social network.
The platform provides sophisticated but simple innovation management tools to help businesses truly reinvent their image, products, or marketing strategies.
HunchBuzz’s innovation management platform is in beta phase and will officially launch in early 2013. The company currently offers a 6 month promotional free trial period for their innovation management and crowdsourcing platform.
The team is already gaining a great deal of interest from a variety of businesses. HunchBuzz works with large corporations to small start-ups.