A few months back I received an e-mail from someone in the U.S. asking "please stop this". After contacting this person asking what was "this" she told me her son sent a SMS to a number he saw on TV, not knowing that he was in fact subscribing to a daily SMS, charged at "premium" prices. Of course I asked this worried mum to contact Cingular (the operator providing the service) for action.
Fast forward a few months, and what I see here in New Zealand? Ads on TV that start with a big picture of a Microsoft Xbox 360, and all the words that make you believe it's a competition to win one of those gaming machines.
It's easy: simply SMS the correct answer to a skill question ("Who makes the Xbox 360? a]Microsoft b] Nintendo) to a premium SMS number to be in to win!
In small, very small letters: you have to send 5 SMS to enter the competition. Each cost $3. Also this is a subscription service with something as 3 or 5 SMS received per week, at $3 each, charged to your mobile account. To unsubscribe send "STOP" to a number in an even smaller font.
How can Telecom New Zealand and Vodafone New Zealand let this kind of scam take place here?