In all seriousness, this reads like a Dilbert Comic

Firstly, with great fanfare, there is the big 'reveal', with firm launch date.
http://www.stuff.co.nz/technology/digital-living/4174470/Orcon-to-support-Skys-online-TV-service
iSky will let Sky customers view programmes on computers and is due to be unveiled on 15 November.
Followed up with a "launch" that is actually the start of Beta testing...
http://www.stuff.co.nz/technology/4382064/Sky-teases-out-iSky-details
Sky Television's new iSky online portal came a step closer to reality today with a launch in Auckland, but subscribers will have to wait a few more weeks before they can log on to the service.
Then, woops! It seems that the product is not actually ready and we're starting to loose track of what we've told the press!
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10689914
25 November 2010: Sky Television has made its next push in expanding its dominance of TV content with a new online service. ...Yesterday it started its iSky service that delivers Sky subscribers five live streaming channels (two news and three sports) online and 375 catch-up TV episodes on 20 channels.
It seems that Sky's delivery partners are a little more pessimistic in their assessment of the state of play:
http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10676691
The service would allow subscribers to access Sky content from their computers and was set to go live before Christmas, Orcon said.
Sky continue with the hype... and promise to meet a new deadline.
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10676792
The service will be available before the end of the year, Sky says.
But then again, perhaps not!
http://www.nzx.com/news/markets/4427001/Stocks-to-watch-December-6
The pay television operator said its internet television service, iSky, may only launch in the New Year, as it continues to conduct testing, but denied that there had been a delays.
So now, as we all wind down for 2010 and look forward to heading off to the family batch for a well deserved break, I'm wondering if Sponge Bob will really be there when we arrive? Christmas is indeed coming - but I'm not so sure about iSky.