Hiamie:
5) Drop the self promotion ads - or at least put ads between programs where possible. Interrupting a 30 minute program 3 times, mostly for self promotion is so disruptive... enough to make one consider downloading from the Internet.
And on a slightly less important note... smaller less invasive channel logos. Better still, put them up for just a few seconds every few minutes - even better.... maybe remove them all together... after all, we already know what channel we are watching (We selected it from the remote in the first place!)... and we can always press the "Info" button on the remote if we need to!
Do the above and maybe you will gain customers rather than losing them!
^^^^^ This!
There is quite a bit of interesting content on channels like the Zone, but the constant interruptions make them unwatchable (as bad as, or worse, than Freeview). I would keep the sub I am close to cancelling if they cease interrupting the programming. Until then, a bunch of channels I am paying for have essentially no value to me.
Dropping the logos would also be nice. Or, at a minimum, at least move the logos completely to the corner of the screen and make them smaller.