trig42:
I don't think it is too expensive. Of course, I'd love it to be cheaper. I think the Fan Pass prices (for a month) are probably about what it is worth.
I think Sky Sport is too cheap. IMO, Sky should reduce the price of Basic, and increase the price of the sport package (say $25/month for basic, $50/month to add sport). At the moment, basic users are subsidising sport users. That is why I cancelled Sky, and now just get a day/week pass a couple of times a year when I'm not watching at a friends/at the pub.
I think if they increased sport to $50 / there would be a lot of yelling and screaming..