hahahahaha.
Vodafone cant merge with Sky cos it might foreclose on other ISPs.
Spark et al reckon that denying the merger will lead to greater wholesaling and force Sky to innovate and sharpen its offer to consumers.
This looks like a good old fashioned middle finger to everyone. In the absence of being able to merge and drive cost synergies Sky has no option but to raise prices to recover costs across its business.
The next thing Sky should do is shutdown Prime and replace it with delayed coverage of Sports, sports highlights and rolling infomercials about itself. Thats gotta save $25m a year while paying lip service to the sports public.
hahahhahahahaa.