Igloo launch

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#645865 25-Jun-2012 13:22

grolschie: At $15 per match its way more expensive than hiring out a new release Blu-Ray/DVD.

Huh? That's not a fair comparison - you should compare the pricing of the PPV movies / television series if you want a price comparison...

grolschie

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#645868 25-Jun-2012 13:27

Probably not, but still $15 per match might put off some people. Some might be better off seeing it for free at the pub and spend the $15 on a couple of beers. ;-)

What about when there's a tournament on over a period of a few weeks e.g. if Igloo had launched in time for the Euro 2012 cup? That'd get real expensive if you wanted to watch a reasonable number of matches at $15 a pop.

wazzageek

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#645873 25-Jun-2012 13:34

grolschie: Probably not, but still $15 per match might put off some people. Some might be better off seeing it for free at the pub and spend the $15 on a couple of beers. ;-)

What about when there's a tournament on over a period of a few weeks e.g. if Igloo had launched in time for the Euro 2012 cup? That'd get real expensive if you wanted to watch a reasonable number of matches at $15 a pop.

Total agree - both $15/match can get a tad pricey plus you miss out on the atmostphere at the pub ...

c3rn

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#645877 25-Jun-2012 13:46

I don't think the price is all the bad if you only watch a few of the big matches.

Remember, you're paying for convenience of being able to sit at home in your undies at watch the game. Try doing that at the pub haha.

lxsw20

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#645891 25-Jun-2012 14:09

For $15 I think i'd rather head down the pub watch the game and have a beer or two.

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#645933 25-Jun-2012 15:48

Just received:

IGLOO ANNOUNCES WE ARE ALMOST READY... ALMOST

IGLOO today announced that an expected end of June launch will now likely be July.

Chaz Savage, GM of IGLOO, explains, “This slight delay is due to the fact that IGLOO is currently putting boxes out in the market place. We want the opportunity to talk to these customers, implement any changes and ensure we are ready…this is ground breaking technology and we aren’t buying an off the shelf TV service, we are creating one!

“This is about ensuring we can give our customers the best product experience possible. We are determined to launch a product that consumers love and we therefore will not be rushing IGLOO out until we are completely confident that it’s ready.”

A closed group of customers are presently testing the IGLOO product from ordering an IGLOO box through IGLOO’s website or call centre, to buying events on IGLOO’s pay-per-view sports channel FRONT ROW, and streaming movies direct to their TV.

“IGLOO will become a long term entertainment option which will provide Kiwis with flexible, fun, entertainment for many decades to come – with this in mind we hope that Kiwis understand we want to get this right first time.”

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mattwnz

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#645939 25-Jun-2012 15:56

It is amazing how much free advertising it is getting in the media.

trig42

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#645948 25-Jun-2012 16:06

I would be keen on Igloo, if I could record.

I cannot do without a PVR now (not in the same way I cannot do without air or water - but close :))

crackrdbycracku

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#645968 25-Jun-2012 16:37

I think there are some use cases but they pre-suppose a few things.

It could be a set top box with bonuses if you have an old TV and see no need change for the digital switch-over, maybe? If for some reason you don't just want a normal Freeview decoder or a DVR one.

The PPV movies might appeal if you don't want an Apple TV or QuickFlix for some reason.

If you'er kind of a sports fan but you don't want to more then, say, four events a month that might work. Maybe?

Yeah, I get that all these reasons are pretty weak.

The problem is that Sky don't want to compete with themselves, or worse undercut themselves. I think 50,000 new customers is a bit hopeful.

I'm struggling to see where the target market is, but I'm happy to hear why someone is excited about it.

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mm1352000

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#645974 25-Jun-2012 16:42

trig42: I would be keen on Igloo, if I could record.

I'm of a similar opinion. At the moment it almost seems like they want us to make a trade-off between cost and viewing "linearity". We can pay a fixed $25 fee for linear viewing of a mixture of content that we wouldn't otherwise have available. Alternatively, we can pay per view for the privilege to watch content when we like.

mattwnz

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#645975 25-Jun-2012 16:44

crackrdbycracku: I think there are some use cases but they pre-suppose a few things.?

It could be a set top box with bonuses if you have an old TV and see no need change for the digital switch-over, maybe? If for some reason you don't just want a normal Freeview decoder or a DVR one.?

The PPV movies might appeal if you don't want an Apple TV or QuickFlix for some reason.?

If you'er kind of a sports fan but you don't want to more then, say, four events a month that might work. Maybe?

Yeah, I get that all these reasons are pretty weak.?

The problem is that Sky don't want to compete with themselves, or worse undercut themselves. I think 50,000 new customers is a bit hopeful.

I'm struggling to see where the target market is, but I'm happy to hear why someone is excited about it. ?

I think the target market is those people who are on the most basic package now, but possibily don't want to ,pay as much, but want the option to get some sports events too. Really NZ needs a competing pay tv network, with their own content.

A tivo @ $199, which also lets you rent some movies, and is an actual PVR is a better option in my opinion. It doesn't really have too much caspa content, although they have been adding more recently. Just a pity tvnz never got in behind it, and put their ondemand stuff onto it.

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NonprayingMantis

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#645980 25-Jun-2012 16:47

For those of you who already have sky/mysky/sky sports, then it sounds rubbish.
But you are missing the point that this is entirely the intention.
It is not meant to appeal to existing sky customers.
There is no way Sky want to cannibalise their own highly profitable revenue streams and have people switch down from spending $60+ now to $25.

No, this is intended to appeal to a different market. The market of people who don't have Sky (around 50% of households),particularly those still watching analogue FTA. In the next year they will need to get a stb or new TV and the choice will (more or less) come down to this:

1) A basic STB for around $100. Just watch freeview, no recording or other channels
2) A freeview PVR around $400. Still only freeview channels, but can record. MOST people won?t be willing to shell out $400 for this (TiVo was cheaper, but that is pretty unusual situation)
3) iGloo. $200 Freeview box as per 1) BUT can pause live TV (with a dongle) watch sports events, movies and TV shows PPV, and, if feeling a little flush, can get access to a few other channels on a casual basis for half the price of a sky subscription

iGloo will be a clear winner for a good proportion of those people. Affordable upfront, and allows for an option to get a ?FetchTV? style group of channels if and when they want.

Jaxson

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#646013 25-Jun-2012 17:46

Freeview approved? ie will it get the EPG for instance?

One off, no ongoing fees and then PPV for a wide range of sporting events will work for me.

I need F1 (ideally as a delayed replay?) NRL and Rugby matches only.
In an ideal world I'd pay $10 or so for a 1 day subscription to the Sky Sports channels!

LesF

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#646029 25-Jun-2012 17:59

I haven't heard yet, will the PPV content be ad free or will we still have to sit there being blasted with bollocks when trying to watch a TV series?

--
Les

JimmyH

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#646043 25-Jun-2012 18:26

Jaxson: Freeview approved? ie will it get the EPG for instance?

One off, no ongoing fees and then PPV for a wide range of sporting events will work for me.

I need F1 (ideally as a delayed replay?) NRL and Rugby matches only.
In an ideal world I'd pay $10 or so for a 1 day subscription to the Sky Sports channels!

I doubt it needs the FV EPG - Sky already do their own EPG and will likely send this one to the box if FV is "difficult" about things.

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