DizzyD: Hence the Tivo is such a popular device in the US.
If you watching adverts in 2015, there is something seriously wrong with your setup.
That assumes there's something "seriously wrong" with people who watch live TV. Sure, I record things to watch later, e.g. a film that's on in the middle of the night or a sports event that's live when I'm at work, but The Walking Dead is on at 9:30pm on a Monday night on TV2 which is great. By then I'm home, changed, I've watched a bit of news, cooked, eaten, cleaned up, done some evening chores and I'm looking forward to sitting down to relax for a bit. I don't need to stream it directly from the US because I'm not ready watch it earlier, and if I record it to watch later it's going to compete with other shows that are on, or recorded, or I'm watching on Lightbox on the nights there isn't anything else I'm interested in, etc. so I end up days behind. Why not just watch it 9:30pm on Monday night?