I think the argument for heat pumps vs central gas heating comes down to a couple of factors:
1. Do you currently have reticulated gas connected? Do you have other appliances using gas? If so, then the benefits accrue with more gas-powered appliances. This has been touched on already by lots of people.
2. Do you have an open plan house? If the house is compartmentalised, then heating throughout the house can get expensive without a central system.
When we got our ducted central gas system installed we briefly explored alternatives such as individual space heaters (gas fuelled) or heat pumps. However, we would need to heat a lounge, a kitchen/dining area, a hallway and three bedrooms, none of which are shared spaces meaning they would all need their own heat source or some way of shifting the heat from room to room. Heat pumps or gas heaters in each room would be far more expensive than the central gas system just on the upfront capital cost, and creates a complex multi-climate system within the house. The central gas system generates a smooth, consistent warmth, heats up fast, and is discreet and unobtrusive (floor vents, rather than radiators). We also benefited from reasonable underfloor access, though the installers could be heard swearing and cursing when they had to squeeze into a few tight places here and there.
For modern-ish homes with large open plan spaces, heat pumps probably make sense though. If you have some kind of heat transfer system as well, then that might make dispersal of heat to bedrooms etc viable. If the heat transfer system is not too expensive, then it might be cost effective to use a decent sized heat pump as your principal heat source. For our situation, though, a heat transfer system would have been just as complex as the ducted central gas system, less effective, and likely to cost similar to what we ended up paying for a gas system.




