DS9: I wouldn't be surprised if Sky launches a dedicated Premium Football channel, either Skysport Football or BeIn Sports.
I hope I am wrong though and the Premier league is just added as part of the Skysport package.
BeIn sells an add-on package in Australia so if offered as a separate channel like BeIn Sports, itd be mirroring what is offered there. You can add it to Foxtel or FetchTV (Optus) or get it streamed direct. Pretty much like adding Rialto to the Sky package - its not owned by Sky, just billed by Sky. [Or any premium channels in the US, like HBO or Showtime - not owned by the cable provider, just billed by the cable provider].