NZ Rugby setting up their own platform.

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Handle9

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#3089130 12-Jun-2023 17:25

cshwone:

Or possibly it's Sky for NZ and the new platform for the rest of the world where Sky don't or won't have rights.

This is the likely option. There are large parts of the world where rugby isn't covered, like the middle east.

If it was a reasonable price I'd pay it - I currently pay for Stan for 6 months of the year for this reason.

jonherries

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#3089146 12-Jun-2023 18:34

Won’t they have to use SAP for the streaming/digital platform based on their recent sponsorship deal?

Good luck with that.

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#3089148 12-Jun-2023 18:34

shk292: Why couldn't they do both? Allow direct subscription using SVOD at $x per month, and resell via sky at $y per subscriber per month.
I don't understand why video, uniquely, has to be locked in to exclusive single provider models
Depending on the retail, wholesale and markup rates applied by RNZ and Sky, this could please everyone

Nice idea but it wont work. Sky is apparently a monopoly. So is Netflix and every other channel/SVOD service. As a poster said years ago, he wants everything that is globally available for $15 a month. How can you support movies, TV and sport???

Rugby may fragment like a lot else, they can pay Sky and/or Rugby+. Free choice. Its good that Sky may not monopolise Rugby, free choice. Yes I am being a tad bitchy there, but read the anti Sky posts, this change is a winner!

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#3089152 12-Jun-2023 18:45

Wonder if NRP is involved and has been scouting now that sky doesn't operate it. (Ex OBS)

https://www.sky.co.nz/-/mk_pressrelease_120820

Though the sale was meant to be an exclusive long term mutual deal still.

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#3089153 12-Jun-2023 18:47

Oblivian: Wonder if NRP is involved and has been scouting now that sky doesn't operate it. (Ex OBS)

https://www.sky.co.nz/-/mk_pressrelease_120820

Though the sale was meant to be an exclusive long term mutual deal still.

Isnt that just the mobile recording people? Vans, camera crews and the like

ockel

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#3089185 12-Jun-2023 20:02

Silvrav:

Good plan as a lot of people has sky just for the rugby...would be interested to see what pricing would look like for them not to renew the $500mil contract with Sky. That is a big income to pass on. 500mil over 6 years equates to 83mil a year or almost 7mil a month. so at $9.99 you need 700,000 kiwis to sign up or just over 10% of the population. Maybe not a bad idea afterall.

But isnt that $83mil a year with zero cost for the NZR? So thats the pretax profit that NZR will have to receive to be neutral. Add the cost to provision (outside broadcast, production, encoding and CDN's) plus the cost to market the product and provide a backend for billing, customer service - and then divide it by your 700,000 kiwis (40% of households or is ever person going to subscribe separately - ahhh, the Netflix or SkyGo or Disney+ dilemma of shared logins).

And then you've got your $$/mth. How much does your spreadsheet say it costs?

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#3089224 12-Jun-2023 21:44

tdgeek:
Isnt that just the mobile recording people? Vans, camera crews and the like

Yes. End to end production besides studio and commentary. The footage for another stream provider has to come from somewhere.. And Doubt there will be multiple broadcaster on the pitch at once. When sky owned OBS they essentially wrote the rules for where it went and who used it. (And to this day likely restrict news broadcasts to time limited footage).. Wondering now if they aren't, if doors are opening to allow this new source.

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#3089279 13-Jun-2023 09:34

ockel:

Silvrav:

Good plan as a lot of people has sky just for the rugby...would be interested to see what pricing would look like for them not to renew the $500mil contract with Sky. That is a big income to pass on. 500mil over 6 years equates to 83mil a year or almost 7mil a month. so at $9.99 you need 700,000 kiwis to sign up or just over 10% of the population. Maybe not a bad idea afterall.

But isnt that $83mil a year with zero cost for the NZR? So thats the pretax profit that NZR will have to receive to be neutral. Add the cost to provision (outside broadcast, production, encoding and CDN's) plus the cost to market the product and provide a backend for billing, customer service - and then divide it by your 700,000 kiwis (40% of households or is ever person going to subscribe separately - ahhh, the Netflix or SkyGo or Disney+ dilemma of shared logins).

And then you've got your $$/mth. How much does your spreadsheet say it costs?

Ha, true so 700k households, let say average 3 per household? so "2.1mil people" or almost half the population. They can reduce that to 1mil for a sub of $19.99 - still cheaper then sky (sky sport - $38 p/month)

yes, they would have some start up costs, but I am sure they will leverage debt and/or capital for that. The return is still worth it I believe.

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#3089365 13-Jun-2023 11:46

Silvrav:

Ha, true so 700k households, let say average 3 per household? so "2.1mil people" or almost half the population. They can reduce that to 1mil for a sub of $19.99 - still cheaper then sky (sky sport - $38 p/month)

yes, they would have some start up costs, but I am sure they will leverage debt and/or capital for that. The return is still worth it I believe.

I think you grossly overestimate the demand for Rugby in NZ. The Black Ferns final was a record viewership at 1.2m people (450,000 households) - and that was a final and free to view (ok - ad-funded). The 8 other games shown got about 1/10th of that.

The RWC 2019 got smaller audiences than that for the semi-final and final. Again - free to watch (ad-funded).

The propensity to watch weekly games will be significantly lower again. There isnt an audience (just like cricket - there isnt an audience). If there was SparkSport wouldnt have pulled up stumps after 5 years.

Only the rugby diehards think that the game is special. And think that sport is more than general entertainment. Its not - its just another genre of general entertainment with time criticality like news. And both of those are the most expensive form of general entertainment to produce.

Good luck with your business venture.

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#3089367 13-Jun-2023 11:56

ockel:

Silvrav:

Ha, true so 700k households, let say average 3 per household? so "2.1mil people" or almost half the population. They can reduce that to 1mil for a sub of $19.99 - still cheaper then sky (sky sport - $38 p/month)

yes, they would have some start up costs, but I am sure they will leverage debt and/or capital for that. The return is still worth it I believe.

I think you grossly overestimate the demand for Rugby in NZ. The Black Ferns final was a record viewership at 1.2m people (450,000 households) - and that was a final and free to view (ok - ad-funded). The 8 other games shown got about 1/10th of that.

The RWC 2019 got smaller audiences than that for the semi-final and final. Again - free to watch (ad-funded).

The propensity to watch weekly games will be significantly lower again. There isnt an audience (just like cricket - there isnt an audience). If there was SparkSport wouldnt have pulled up stumps after 5 years.

Only the rugby diehards think that the game is special. And think that sport is more than general entertainment. Its not - its just another genre of general entertainment with time criticality like news. And both of those are the most expensive form of general entertainment to produce.

Good luck with your business venture.

Good luck with NZrugby venture, not my business just throwing numbers around for discussion.

They wouldnt do it if it didnt make sense - hell the best we can hope for is that its a free service and they make their money with adds

Handle9

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#3089572 13-Jun-2023 17:48

Its being reported that both Sky and NZR+ (the name for the new content hub) will carry the rights in NZ after the current Sky deal expires.

The indication is that the new hub will co-exist alongside a major broadcast partner — meaning that domestic consumers will be able to choose between Sky and NZR+.

Sky chief executive Sophie Moloney told the Herald in late March she is comfortable with the concept of NZR+, but the value of future broadcast deals would have to reflect the loss of exclusivity.

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#3117303 17-Aug-2023 19:57

This launched yesterday i think

https://app.nzrplus.com/

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