The last IP address shown in the tracert is an Amazon server which matches up with the nslookup non-authoritative answer name description and IP address. The IP address given in the first part of the nslookup belongs to RimuHosting here in NZ. I'm guessing one of four scenarios is occurring:
1. an error on the Amazon Servers (unlikely)
2. Netflix have issued a cease and desist order to UnoTelly who're presently responding as seen
3. Netflix have issued a take-down notice to Amazon
4. Netflix and Amazon are now working together to increase geo-blocking efficacy