The BMW Digital Key ? Unlock your overpriced vehicle by holding your (non waterproof, not stolen, virus free) phone next to the door handle while carrying all your shopping without look like a complete idiot.
Not that I'll have to worry about that until its about 6th hand and Android is but a distant memory.
Edit - BMW’s Alexa-style Intelligent Personal Assistant sounds pretty useless as well, or am I just being cynical ?